Denotation & Connotation blog tasks: advert analysis

 Denotation & Connotation blog tasks: advert analysis

1) Write an analysis of the WaterAid advert above using denotation, connotation and analysis. What can you see? What are the deeper meanings in the advert? What does the advert communicate to the audience? How might an audience react after seeing the advert?

2) Now choose your own choice of advert from Google images. Save it to your documents, insert it into your blogpost and write an analysis using denotation and connotation, explaining what the advert is communicating to the audience.

TASK ONE

     1) Denotation:       

This advert of the WaterAid company consists/includes a catchy sentence "Dig toilets, Not graves" (Written/Verbal code), and also consists a child that is being affected by water scarcity (Symbolic code.) The child also looks malnourished/hungry (Symbolic).

2) Connotation:      

 The child is obviously doing that look (thousand-yard-stare) because of how malnourished, hungry and that he has no hydration in his area of residence. This shows that the area he lives in has a bad economy and that he has a poor life.

     3) Analysis:       

This infers that the company "WaterAid" wants toilets build instead of graves, because the cause of building graves is that the people in his country die cause of dehydration and lack of food that happens in his continent. So the company wants to solve the problem of the dehydration and hunger in that country and instead build water.        

TASK TWO

1) Denotation:

This advert is from KFC, the bucket on the advert says "FCK" (WRITTEN), a Red background with some rigid texture background (SYMBOLIC) and some informative text on the bottom of the KFC advert (SYMBOLIC).

2) Connotation:

The word "FCK" on the bucket is the anger/emotions people have, The red background gets attention from the bright red colour and the informative text describes the issue/text on what's going on.

3) Analysis:

The reason why the KFC bucket has "FCK" on it is because the letters in it, KFC has the same. That text on the box represents the anger when a store/place is closed and that's probably a normal response to that. The red background gets attention off of people because of bright red colours, which people see first. And lastly the informative text on the bottom displays why the store is closed and in some cases gives some humour. EXAMPLE: "A chicken restaurant without any chicken. Its not ideal."